Let's discuss what on the horizon for social media marketing
Tablets Will Grow In Use vs Print
Tablets became widely known when Apple unveiled them in 2010. However, ipadforsocialmediatoday several companies have introduced cheaper tablets which are replacing print in every home. A lot of popular publishing houses have been switching to tablets from the usual print. Print media is diminishing rapidly. The Amazon’s Kindle Fire, a low-cost tablet has been taken over a significant segment of the print market.
Visualization More Important Than Ever
For all the exciting and informative things founds online, whether it is a couple of kittens playing, a baby laughing, or a top commercial featuring a popular model, there is always an element of video. With a video, people tend to accept and attach on a much deeper level due to the usage of visually-rich and interactive elements depicting a proper message or story. And as a consequence, audience is tempted to take considerable action in terms of likes, sharing, etc.
With time, brands have been able to capitalize on the introduction of highly-engaging video features on different social media platforms like Facebook, Twitter, Snapchat and Instagram.
For this trend, we are going to focus on video aspect only since businesses are seizing the opportunity to differentiate their brand in the competitive industry.
Mobile users are tending to spend more time than ever with their smartphones, with the excitement to watch videos online being proportionate as well. It is clear from the following stats that online video is growing rapidly in popularity.
YouTube registers more 18 and above years-old audience during peak TV hours than any cable TV network.
Advertisers on prime time broadcasting TV could gain 56% more audience of 18 to 49 years-old through advertising on YouTube.
Plainly from statistics, it does not come as a surprise that Facebook recently revealed the count of 1.65 billion active users watching about 8 billion videos each day.
Consumers are more tempted from videos because of the deeper attachment they experience from the visual on-screen elements. Realizing the need, the trend of promoting high-quality video content is very much likely to soar high in future.
Master Micro-Moments
Mobile gadgets have proved to be a major influence in customer interaction and engagement with brands across the globe. But the surprising thing for most people is the concept of “micro-moments”, which has powered the shift to mobile phones. From long-term goals such as planning to purchase a home, or something as small as acquiring a quick grocery from the nearest store or even locating the ingredients of a dish from your phone, etc., countless of these micro-moments stimulate the impulse to reach out for our mobile phone.
As per Think with Google, micro-moments are highly critical and evaluative touchpoints where customers expect brands to cater their needs with reliable information, regardless of the time and location.
Whenever a customer feels the need to inquire about something, an astounding 96% of users reach for their smartphones to conduct the required research at that very instant. Only successful brands have the tendency to correctly anticipate and address the exact micro-moment needs by providing the right information at the right time to customer in need.
A useful, quick and one-touch access to the needed information becomes the basis of acquiring customer trust and building long-lasting relationships.
