Changes Coming to Facebook Messenger

This year, Facebook announced a number of improvements to its Messenger service, as well as new, marketing features for business.

Facebook Messenger Updates:

Messenger Desktop App will be enhanced, collaboration tools for marketing and group conversations.

The desktop messenger allows groups to have video calls, share on tasks or multitask while messaging at the same time.

We will also see increased speed, especially in the mobile environment, but also because it is 70MB smaller than the old Messenger platform.

This makes it easier for people with low storage on their devices to find space to house the app.

Your will be able to create close friends groups, avoiding mixing business with your close friends. It’s unclear what the official name for this feature will be, but the focus is to help Facebook users have a clear separation in business and friends.

The app will also allow a business to communicate with a direct group of specific customers or audience segment targeted for specific advertisement.

Group video enhancements will be within the new app, allowing group sharing of videos for viewers. This will also be a addition to the live streaming platform on Facebook.

The added benefit of being able to watch videos together will be effective for business groups to make quick decision and collaborate as a team on marketing ideas, or edits.

Currently you can only have 6 people in a video chat on messenger, with the new app you will be able to have 50 people in chats, great for large teams and webinars.

Facebook is slowly rolling out the appointment booking features to different business types. Stay tuned for your opportunity!

Conclusions on the New Facebook Messenger Features
Facebook is putting a lot of focus on privacy here and enhancing connections between “closest friends” versus the entire cyber web.

On the surface, this may feel troubling to businesses and create a sense that they are going to be left out of the most important activities that Facebook and Messenger users are taking part in.

Social Media Marketing Trends for Business

Let's discuss what on the horizon for social media marketing

Tablets Will Grow In Use vs Print

Tablets became widely known when Apple unveiled them in 2010. However, ipadforsocialmediatoday several companies have introduced cheaper tablets which are replacing print in every home.  A lot of popular publishing houses have been switching to tablets from the usual print. Print media is diminishing rapidly. The Amazon’s Kindle Fire, a low-cost tablet has been taken over a significant segment of the print market.

Visualization More Important Than Ever

For all the exciting and informative things founds online, whether it is a couple of kittens playing, a baby laughing, or a top commercial featuring a popular model, there is always an element of video. With a video, people tend to accept and attach on a much deeper level due to the usage of visually-rich and interactive elements depicting a proper message or story. And as a consequence, audience is tempted to take considerable action in terms of likes, sharing, etc.

With time, brands have been able to capitalize on the introduction of highly-engaging video features on different social media platforms like Facebook, Twitter, Snapchat and Instagram.

For this trend, we are going to focus on video aspect only since businesses are seizing the opportunity to differentiate their brand in the competitive industry.

Mobile users are tending to spend more time than ever with their smartphones, with the excitement to watch videos online being proportionate as well. It is clear from the following stats that online video is growing rapidly in popularity.

YouTube registers more 18 and above years-old audience during peak TV hours than any cable TV network.

Advertisers on prime time broadcasting TV could gain 56% more audience of 18 to 49 years-old through advertising on YouTube.

Plainly from statistics, it does not come as a surprise that Facebook recently revealed the count of 1.65 billion active users watching about 8 billion videos each day.

Consumers are more tempted from videos because of the deeper attachment they experience from the visual on-screen elements. Realizing the need, the trend of promoting high-quality video content is very much likely to soar high in future.

Master Micro-Moments

Mobile gadgets have proved to be a major influence in customer interaction and engagement with brands across the globe. But the surprising thing for most people is the concept of “micro-moments”, which has powered the shift to mobile phones. From long-term goals such as planning to purchase a home, or something as small as acquiring a quick grocery from the nearest store or even locating the ingredients of a dish from your phone, etc., countless of these micro-moments stimulate the impulse to reach out for our mobile phone.

As per Think with Google, micro-moments are highly critical and evaluative touchpoints where customers expect brands to cater their needs with reliable information, regardless of the time and location.

Whenever a customer feels the need to inquire about something, an astounding 96% of users reach for their smartphones to conduct the required research at that very instant. Only successful brands have the tendency to correctly anticipate and address the exact micro-moment needs by providing the right information at the right time to customer in need.

A useful, quick and one-touch access to the needed information becomes the basis of acquiring customer trust and building long-lasting relationships.

Find Wi-Fi around the world (and find your business too)

Find Wi-Fi around the world (and find your business too)

After being released to several countries last year, Find Wi-Fi is now available worldwide.

The tool allows users to find the closest Wi-Fi hot spots based on businesses who have shared their Wi-Fi through their Facebook Page.

To access “Find Wi-Fi,” they only need to open the Facebook app, click on the “More” tab and then “Find Wi-Fi.” They can also search through the map to find available hotspots and learn more details about the businesses providing Wi-Fi.

Do we really have to tell you all the benefit that your free Wi-Fi can give to your business?