The world has gone mobile! - Social Live

How do consumers seek information via the web today using mobile devices?
According to Online Publishers Association / Frank N. Magid Associates:

99.5 percent access content/information
63.1 access the Internet
62.1 percent check email
49.2 percent listen to music
46 percent play games
41.7 percent download and use apps
15 percent make purchases
15 percent read a book

Shift to Mobile Impacts B2B Significantly

 If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again.

Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve target audiences 24/7, and not just during business hours.

Meeting your customers wherever they work is no longer a luxury – it is a necessity. If you wish to convert interaction to action you must compel the decision-maker.

B2B Decision-Makers Rely on Mobile Devices

Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.

92 percent of executives own a smartphone used for business.
77 percent of executives use their smartphone to research a product or service for their business.
93 percent of executives will purchase that product via the Internet using a laptop or desktop.
86 percent use their tablet and 72 percent of executives use their smartphone to conduct research for products or services for their business.
‪#‎sociallive‬ ‪#‎sociallivellc‬ ‪#‎socialmediatip‬ ‪#‎mobilevsdesktop‬ ‪#‎socialmediatrends‬

Facebook Updates You May Have Missed - Groups

Group admins will have more control over their communities.

Facebook is adding several features to help Group admins manage their members and grow their teams.

The new tools will provide admins with a better understanding of member activity and more control over Group membership and posting.

The updates include:

Group insights — Admins will be able to see real-time metrics about growth, engagement and membership, like the total number of Group posts and most popular times of member engagement.

Membership request filtering — Membership requests will be sorted into categories like gender or location, so admins can accept or decline requests by categories all at once.

Removed member clean-up — Admins will be able to remove Group members and their created content in one step.

Scheduled posts — Group admins and moderators will be able to create and schedule posts.

Group to group linking — Facebook is testing group-to-group linking, which allows admins to suggest similar groups to their members.

With their new community-oriented mission, Facebook plans to continue developing tools for supporting Group admins.

Instagram might not be worth the effort for every business - Social Live

It’s important to remember that Instagram might not be worth the effort for every business.

For instance, it’s only the 6th largest social media site, trailing far behind networks like Facebook, Twitter, Pinterest. If you have limited time to devote to social media marketing, you’ll have access to more users with the Big Three of social media, and Tumblr.

Instagram is also a largely mobile-based social media network, with most users perusing through photos via a smartphone app.

This means the demographic tends to skew young, making Instagram the perfect choice for a custom skateboard shop but perhaps less useful for a medical supply retailer.

You’ll have to consider your own customer demographic in order to figure out if Instagram is worth the effort.

However, effort can be reduced by linking your online store’s Instagram account to Facebook and Twitter so that any images you post are automatically posted to your other social media accounts. With this in mind, one could make the argument that Instagram is very little effort for the exposure it offers.
‪#‎sociallivellc‬ ‪#‎sociallive‬ ‪#‎instagram‬ ‪#‎socialmedia‬ ‪#‎tipoftheday‬

Facebook 2019 A Privacy Focused Company

On March 7, 2019 - Facebook announced that secure, private messaging services will become more popular than open platforms in 2019.

The social media giant has come under fire for a series of privacy scandals.

In 2018, it emerged that the data of about 50 million users had been harvested and passed on to a political consultancy.

The changes in place: Last week showed how much more work we need to do to enforce our policies and help people understand how Facebook works and the choices they have over their data. We’ve heard loud and clear that privacy settings and other important tools are too hard to find and that we must do more to keep people informed. So in addition to Mark Zuckerberg’s announcements last week – cracking down on abuse of the Facebook platform, strengthening our policies, and making it easier for people to revoke apps’ ability to use your data – we’re taking additional steps in the coming weeks to put people more in control of their privacy. Most of these updates have been in the works for some time, but the events of the past several days underscore their importance.

Making Data Settings and Tools Easier to Find

Controls that are easier to find and use. We’ve redesigned our entire settings menu on mobile devices from top to bottom to make things easier to find. Instead of having settings spread across nearly 20 different screens, they’re now accessible from a single place. We’ve also cleaned up outdated settings so it’s clear what information can and can’t be shared with apps.

New Privacy Shortcuts menu. People have also told us that information about privacy, security, and ads should be much easier to find. The new Privacy Shortcuts is a menu where you can control your data in just a few taps, with clearer explanations of how our controls work. The experience is now clearer, more visual, and easy-to-find. From here you can:

Make your account more secure: You can add more layers of protection to your account, like two-factor authentication. If you turn this on and someone tries to log into your account from a device we don’t recognize, you’ll be asked to confirm whether it was you.

Control your personal information: You can review what you’ve shared and delete it if you want to. This includes posts you’ve shared or reacted to, friend requests you’ve sent, and things you’ve searched for on Facebook.

Control the ads you see: You can manage the information we use to show you ads. Ad preferences explains how ads work and the options you have.

Manage who sees your posts and profile information: You own what you share on Facebook, and you can manage things like who sees your posts and the information you choose to include on your profile.

Tools to find, download and delete your Facebook data. It’s one thing to have a policy explaining what data we collect and use, but it’s even more useful when people see and manage their own information. Some people want to delete things they’ve shared in the past, while others are just curious about the information Facebook has. So we’re introducing Access Your Information – a secure way for people to access and manage their information, such as posts, reactions, comments, and things you’ve searched for. You can go here to delete anything from your timeline or profile that you no longer want on Facebook.

We’re also making it easier to download the data you’ve shared with Facebook – it’s your data, after all. You can download a secure copy and even move it to another service. This includes photos you’ve uploaded, contacts you’ve added to your account, posts on your timeline, and more.

It’s also our responsibility to tell you how we collect and use your data in language that’s detailed, but also easy to understand. In the coming weeks, we’ll be proposing updates to Facebook’s terms of service that include our commitments to people. We’ll also update our data policy to better spell out what data we collect and how we use it. These updates are about transparency – not about gaining new rights to collect, use, or share data.

We’ve worked with regulators, legislators and privacy experts on these tools and updates. We’ll have more to share in the coming weeks, including updates on the measures Mark shared last week.

Google+ Will Officially Shut Down on April 2

The end is finally in sight for Google’s ill-fated social media venture Google+.

The company announced this week that Google+ will officially shut down April 2, 2019 -  after Google initially announced it would end the service back in fall.

On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts. Photos and videos from Google+ in your Album Archive and your Google+ pages will also be deleted. 

Click Here to Download Your Content. 

Google acknowledged the main reason it’s shutting the social arm down, noting its low usage in a blog post announcing the end date. That, coupled with the struggle to live up to expectations and security concerns, has made Google+ simply not worth keeping around.

Google did not directly address the security concerns in its post, but a security flaw left nearly 500,000 users data exposed to third-party app developers. After that was fixed, another issue was found, which led to an earlier shut down date in April. Now, Google has revealed its full timeline to wind down the service.

The change means all Google+ accounts and pages will be deleted. Anyone with photos or other content they’d like to save on their account should download and save those files prior to the shutdown. Photos and videos will be backed up to Google Photos. However, any other posts or content on Google+ pages will be gone.

As early as February 28th, you will no longer be able to create new Google+ profiles, pages, communities or events. See the full FAQ for more details and updates leading up to the shutdown.

If you’re a Google+ Community owner or moderator, you may download and save your data for your Google+ Community. Starting early March 2019, additional data will be available for download, including author, body, and photos for every community post in a public community. 

If you sign in to sites and apps using the Google+ Sign-in button, these buttons will stop working in the coming weeks but in some cases may be replaced by a Google Sign-in button. You’ll still be able to sign in with your Google Account wherever you see Google Sign-in buttons. 

If you’ve used Google+ for comments on your own or other sites, this feature will be removed from Blogger by February 4th and other sites by March 7th. All your Google+ comments on all sites will be deleted starting April 2, 2019. 

If you’re a G Suite customer, Google+ for your G Suite account should remain active. Contact your G Suite administrator for more details. You can also expect a new look and new features soon. 

If you're a developer using Google+ APIs or Google+ Sign-in, click here to see how this will impact you.

From all of us on the Google+ team, thank you for making Google+ such a special place. We are grateful for the talented group of artists, community builders, and thought leaders who made Google+ their home. It would not have been the same without your passion and dedication.

To Learn More Click Here

Hashtags for Social Media Use - Social Live Tips

The next few blogs will be about tips about hashtags, why and how to apply their use. Since the first use in 2007, the hashtag has spread from Twitter to almost all major social media networks, including Facebook, Instagram, Google+, YouTube, and even Vines.

With hashtags showing up everywhere, we wanted to take a look again at how your brand can use hashtags with success, on any kind of social media.

‪#‎WhatDoHashtagsDo

Hashtags have a number of uses, and it’s crucial to understand their purpose. You can use a hashtag to improve searchability, to tap into trends, to create a conversation around your brand, or to inject a bit of humor into your post (or of all of these at the same time!). It depends on your objective.

‪#‎Searchability

It's worth restating: hashtags improve your searchability. On social media networks, where there are reams and reams of information to sift through, users often search for certain hashtags that correspond to their demands and desires. By using a hashtag, you can tap into a popular conversation that is relevant to your brand and become a key contributor to that conversation’s sha­pe and consequences. It’s a whole new way of thinking about categorization, and a great way to give your posts more exposure.

Why hire Social Live for your Social Media Marketing

Why hire Social Live for your Social Media Marketing

There are a lot of good reasons to hire Social Live to address your social media marketing. 

Social media is a large animal with some capabilities that are not readily apparent to a amateur user. It's not just posting images and comments once or twice a day.  

We at Social Live will help you make the most of social channels and drive your business and service brand through all modes of distribution. 

As a professional social media agency we will certainly have a more in-depth working knowledge of social platforms and the best way to get your brand out to potential clients.  The social media marketing world is changing daily and if you can’t commit to continually learning, then leave it to the experts.

If your brand or business is not all over social media, you are about five years behind the times.

If you do have a social media presence but you're having employees handle social media profiles for you, you're wasting labor hours on someone with improper marketing experience to do a job that requires serious planning, strategy and consistency.

By hiring Social Live LLC, you put professionals in charge of the daily work: updating social profiles, posting and generating amazing content that your customers will love, while consistently advertising the business to keep visitors coming back for more is what we do.

We are experienced experts with Facebook, Twitter, Google+, Pinterest, Instagram, Blogging and any other sites you can think of, so we have you covered.  Together, we will create a social media plan and execute it beyond your ability.  Let's talk about enhancing your social performance and get results for you.

Contact us today, don't wait!  CLICK HERE