Setting up your social media plan

Here are some quick tips for setting up your own social media plan. A social media plan is a to-do list that you follow to create and maintain a social media presence.

1: Review Your Tools In Your Tool Box

Is your site ready to be published? Does your site look great on mobile devices?

Are all your links working?

Are your #hashtags ready?

2: Define your social media image before you begin creating social media profiles on various channels, be sure your image is consistent across all platforms. The best way to do this is by creating a social media standard to be used on all sites, "consistency" matters. This will guide you through all the channels, Facebook, Instagram, Twitter and others to be the same image of your brand on each site. This is your own company rules to create a cohesive presence across all social media channels to build trust with your audience.

A social media standard is your rule book for how your brand appears on social media. It should include: Description of your business or brand Logo and approved colors Post formatting style Language and writing policies

Contact information

Personal vs professional messages

and Other items you which to put in place.

3: Complete Consistent Social Media Profiles

When you chose your social platforms be sure the information in each is consistent. Here are a few helpful tips for filling out your social media profiles: Keep your name, profile picture, and logo consistent throughout all your channels. Get to know the personality of each network so your messaging is appropriate.

4: Plan a 30-60-90 day content calendar

Sketch a rough plan of what your content will look like over the next 3 months, this can always change but have a guide to follow in place. What topics will you cover by month and how will they relate to each other? Will you offer original content or repost it from other pages?

Plan on creating and changing "tweaking" your plan each month, to ensure your message is current and accurate. Next, you’re ready to create a detailed list of what you’ll publish over the next 30, 60, 90 days: Topics Headlines Formatting Publication dates for social media content

5: Assign Tasks to Your Team or To Yourself

If you’re flying solo then this is the time to schedule your time to cover the different tasks. Here are some of the assignments you need to cover: Content writing about your services, goods, products, trends and company. Artwork, Blog publishing, (pre-publishing your social media posts with software like Hootsuite or Buffer) Social listening and customer response and changing as needed.

#6. Monitoring results and your competition

Keep an eye on your posts, all interactions be sure to respond. Monitor your competition and pick up on their activity and do's and do not's.

Google+ Will Officially Shut Down on April 2

The end is finally in sight for Google’s ill-fated social media venture Google+.

The company announced this week that Google+ will officially shut down April 2, 2019 -  after Google initially announced it would end the service back in fall.

On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts. Photos and videos from Google+ in your Album Archive and your Google+ pages will also be deleted. 

Click Here to Download Your Content. 

Google acknowledged the main reason it’s shutting the social arm down, noting its low usage in a blog post announcing the end date. That, coupled with the struggle to live up to expectations and security concerns, has made Google+ simply not worth keeping around.

Google did not directly address the security concerns in its post, but a security flaw left nearly 500,000 users data exposed to third-party app developers. After that was fixed, another issue was found, which led to an earlier shut down date in April. Now, Google has revealed its full timeline to wind down the service.

The change means all Google+ accounts and pages will be deleted. Anyone with photos or other content they’d like to save on their account should download and save those files prior to the shutdown. Photos and videos will be backed up to Google Photos. However, any other posts or content on Google+ pages will be gone.

As early as February 28th, you will no longer be able to create new Google+ profiles, pages, communities or events. See the full FAQ for more details and updates leading up to the shutdown.

If you’re a Google+ Community owner or moderator, you may download and save your data for your Google+ Community. Starting early March 2019, additional data will be available for download, including author, body, and photos for every community post in a public community. 

If you sign in to sites and apps using the Google+ Sign-in button, these buttons will stop working in the coming weeks but in some cases may be replaced by a Google Sign-in button. You’ll still be able to sign in with your Google Account wherever you see Google Sign-in buttons. 

If you’ve used Google+ for comments on your own or other sites, this feature will be removed from Blogger by February 4th and other sites by March 7th. All your Google+ comments on all sites will be deleted starting April 2, 2019. 

If you’re a G Suite customer, Google+ for your G Suite account should remain active. Contact your G Suite administrator for more details. You can also expect a new look and new features soon. 

If you're a developer using Google+ APIs or Google+ Sign-in, click here to see how this will impact you.

From all of us on the Google+ team, thank you for making Google+ such a special place. We are grateful for the talented group of artists, community builders, and thought leaders who made Google+ their home. It would not have been the same without your passion and dedication.

To Learn More Click Here