Setting up your social media plan

Here are some quick tips for setting up your own social media plan. A social media plan is a to-do list that you follow to create and maintain a social media presence.

1: Review Your Tools In Your Tool Box

Is your site ready to be published? Does your site look great on mobile devices?

Are all your links working?

Are your #hashtags ready?

2: Define your social media image before you begin creating social media profiles on various channels, be sure your image is consistent across all platforms. The best way to do this is by creating a social media standard to be used on all sites, "consistency" matters. This will guide you through all the channels, Facebook, Instagram, Twitter and others to be the same image of your brand on each site. This is your own company rules to create a cohesive presence across all social media channels to build trust with your audience.

A social media standard is your rule book for how your brand appears on social media. It should include: Description of your business or brand Logo and approved colors Post formatting style Language and writing policies

Contact information

Personal vs professional messages

and Other items you which to put in place.

3: Complete Consistent Social Media Profiles

When you chose your social platforms be sure the information in each is consistent. Here are a few helpful tips for filling out your social media profiles: Keep your name, profile picture, and logo consistent throughout all your channels. Get to know the personality of each network so your messaging is appropriate.

4: Plan a 30-60-90 day content calendar

Sketch a rough plan of what your content will look like over the next 3 months, this can always change but have a guide to follow in place. What topics will you cover by month and how will they relate to each other? Will you offer original content or repost it from other pages?

Plan on creating and changing "tweaking" your plan each month, to ensure your message is current and accurate. Next, you’re ready to create a detailed list of what you’ll publish over the next 30, 60, 90 days: Topics Headlines Formatting Publication dates for social media content

5: Assign Tasks to Your Team or To Yourself

If you’re flying solo then this is the time to schedule your time to cover the different tasks. Here are some of the assignments you need to cover: Content writing about your services, goods, products, trends and company. Artwork, Blog publishing, (pre-publishing your social media posts with software like Hootsuite or Buffer) Social listening and customer response and changing as needed.

#6. Monitoring results and your competition

Keep an eye on your posts, all interactions be sure to respond. Monitor your competition and pick up on their activity and do's and do not's.

Clean up your Linkedin account

The next few blogs are going to give our readers tips for cleaning up your social media accounts, looking at all the platforms.  Here are some quick tips to clean up your social media accounts, you should do this quarterly, spring, summer, fall and winter.  

Linkedin

• Your tag line is important, people will see your headline first with your profile image, so make sure it’s well-written and contains quality keywords.

• Replace or update your profile photo with an current professional headshot, these can be fun but remember Linkedin is professional.  

• Work on your summary to highlight your most relevant experience and skills, this should be your resume pitch, or company pitch.

• Update responsibilities, expanded set of skills and experiences you have gained or roles your are taking on.  

• Make sure all contact information is updated so clients can get in touch.

• Personalize your profile’s URL with your business name.

• Use keywords to make sure you’re coming up in relevant searches for people looking for someone like you. Include them in your Headline, Summary and Experience sections.

• Ask clients and contacts for recommendations to share on your social sites and profile. 

• Remove people from your network who are spammers, people who constantly ask for help without returning the favor, etc.

• Have you been to any conferences, meetings or other events where you’ve met interesting contacts? Add them to your connections.

* Social Live LLC - Social Media Marketing 

Social Live LLC

1861 Mckinley Street

Ferndale, WA  98248

Grace MacDonald - President

Phone: 970-773-0379

Email: Grace@sociallivellc.com

Facebook:

https://www.facebook.com/SocialLiveLLC

Twitter:

@sociallivellc

BlogSpot: http://sociallivellc.blogspot.com

Pinterest:

https://www.pinterest.com/sociallivellc 

Facebook Ad Mistakes To Avoid

It is important for marketers to set up and use Facebook advertising correctly.

As organic reach on Facebook continues to rapidly decline and ad impressions continue to increase , the competition is steep for marketers to keep up by ensuring ads are engaging and relevant. 

Unless you have a virtually unlimited advertising budget, your Facebook ad dollars shouldn’t be spent on qualitative goals like brand awareness or vanity metrics such as Facebook likes. Instead, your primary aim should be conversions. Ideally, your Facebook ad would catch the attention of just the right person, ready to buy, who immediately clicks through to your site and purchases your product. 

Your target audience scrolls through their Facebook feed rapidly. You must capture their attention, and you only have a fraction of a second to do so. Disrupt their feed with eye-catching creative so you can share your message. Keep a pulse on what ad styles are trending on Facebook and monitor competitor ads as well as ads outside of your industry for inspiration. However, beware, saturation is real. Fashion trends fade, and so do creative styles, so continue to try new things. Avoid turning off your potential customers with the same old same old.  

The genius of Facebook advertising is the ability to be highly targeted in reaching your ideal customer. Don’t miss the mark when it comes to the design of your ad creative. Target too broad of an audience and your message may fall flat. If you have multiple markets you’re targeting, consider segmenting your audience and creating separate creative for each.

Also keep in mind that what works best on Instagram, for instance, likely won’t be what’s best for Facebook, Twitter, Pinterest or Google. Your audience uses each of these platforms in very different ways and you cannot approach them, in the same way, expecting to get the same results.

Don’t be afraid to step outside of the norm. Your body of creative work can vary wildly without diluting your brand identity. You can maintain certain constants between ads such as your brand color or logo while still experimenting with tone, motion and design. Just remember to tie everything back to your testable, quantifiable goal and optimize for conversions. The only rule: never run a Facebook ads campaign without an active test, if at all possible. While tracking these variations can quickly become overwhelming, working with an agency or utilizing marketing automation software can simplify the process and achieve accurate results more efficiently than any one person.

Facebook 2019 A Privacy Focused Company

On March 7, 2019 - Facebook announced that secure, private messaging services will become more popular than open platforms in 2019.

The social media giant has come under fire for a series of privacy scandals.

In 2018, it emerged that the data of about 50 million users had been harvested and passed on to a political consultancy.

The changes in place: Last week showed how much more work we need to do to enforce our policies and help people understand how Facebook works and the choices they have over their data. We’ve heard loud and clear that privacy settings and other important tools are too hard to find and that we must do more to keep people informed. So in addition to Mark Zuckerberg’s announcements last week – cracking down on abuse of the Facebook platform, strengthening our policies, and making it easier for people to revoke apps’ ability to use your data – we’re taking additional steps in the coming weeks to put people more in control of their privacy. Most of these updates have been in the works for some time, but the events of the past several days underscore their importance.

Making Data Settings and Tools Easier to Find

Controls that are easier to find and use. We’ve redesigned our entire settings menu on mobile devices from top to bottom to make things easier to find. Instead of having settings spread across nearly 20 different screens, they’re now accessible from a single place. We’ve also cleaned up outdated settings so it’s clear what information can and can’t be shared with apps.

New Privacy Shortcuts menu. People have also told us that information about privacy, security, and ads should be much easier to find. The new Privacy Shortcuts is a menu where you can control your data in just a few taps, with clearer explanations of how our controls work. The experience is now clearer, more visual, and easy-to-find. From here you can:

Make your account more secure: You can add more layers of protection to your account, like two-factor authentication. If you turn this on and someone tries to log into your account from a device we don’t recognize, you’ll be asked to confirm whether it was you.

Control your personal information: You can review what you’ve shared and delete it if you want to. This includes posts you’ve shared or reacted to, friend requests you’ve sent, and things you’ve searched for on Facebook.

Control the ads you see: You can manage the information we use to show you ads. Ad preferences explains how ads work and the options you have.

Manage who sees your posts and profile information: You own what you share on Facebook, and you can manage things like who sees your posts and the information you choose to include on your profile.

Tools to find, download and delete your Facebook data. It’s one thing to have a policy explaining what data we collect and use, but it’s even more useful when people see and manage their own information. Some people want to delete things they’ve shared in the past, while others are just curious about the information Facebook has. So we’re introducing Access Your Information – a secure way for people to access and manage their information, such as posts, reactions, comments, and things you’ve searched for. You can go here to delete anything from your timeline or profile that you no longer want on Facebook.

We’re also making it easier to download the data you’ve shared with Facebook – it’s your data, after all. You can download a secure copy and even move it to another service. This includes photos you’ve uploaded, contacts you’ve added to your account, posts on your timeline, and more.

It’s also our responsibility to tell you how we collect and use your data in language that’s detailed, but also easy to understand. In the coming weeks, we’ll be proposing updates to Facebook’s terms of service that include our commitments to people. We’ll also update our data policy to better spell out what data we collect and how we use it. These updates are about transparency – not about gaining new rights to collect, use, or share data.

We’ve worked with regulators, legislators and privacy experts on these tools and updates. We’ll have more to share in the coming weeks, including updates on the measures Mark shared last week.