How to Make a Facebook Cover Video For Your Business Page
What are the benefits of a video cover on Facebook?
When a user visits your Facebook Page direct, the cover is the first thing they'll see. They'll probably start scrolling for content, but that first image or video is a unique opportunity to share a positive first impression.
Your Facebook cover tells people who you are, what you do, what you're like, and what your company is all about.
As such, a video cover can offer an even more immersive and engaging way to hook in viewers - for example, you could:
Introduce people to your brand and its people
Share your latest product offering
Promote an upcoming sale or event, etc.
Uploading a new Facebook video cover takes just a few steps, along with some tweaking to make sure it looks as good as it can be. You can choose to feature a previously-uploaded video or upload a new one. My preference would be to build and upload a video that is custom-made for your cover; one that will inspire fans and also meet Facebook's best practices (more on this below).
Here's a quick step-by-step for both options:
Choose from Videos
Hover over your cover photo and choose
'Change Cover'-> 'Choose from Videos'
Select a video that you've previously uploaded to your
Page and click 'Confirm'.
Drag your video around in the cover area until it's
positioned as you like, then
click 'Next'.
Use the arrows to go through the video thumbnails until you find one you want to use as the first frame.
Also, choose here whether you want the video to loop or not.
Once everything is as you like, click 'Publish'.
Upload Photo/Video
Hover over your cover photo and choose 'Change Cover' -> 'Upload Photo/Video'
Select a video stored on your computer.
Once it's uploaded, drag it to re-position the video
up or down as desired, then click 'Next'.
Scroll through the video thumbnails until you find a thumbnail that you want to use as the first frame.
Also choose here whether you want the video to loop or not.
Click 'Publish'.
Facebook recommends uploading a video with a resolution of at least 820 x 312 pixels, but 820 x 456 pixels is ideal
Videos can range in length from 20-90 seconds, and as noted in the previous step, you have the option to make them loop
When people visit your Page, the cover video will
start playing automatically
The video will play with the sound muted, so consider how your video will be received with and without audio.
There's a mute/unmute option in the lower right-hand corner of the cover video.
