Here are some quick tips for setting up your own social media plan. A social media plan is a to-do list that you follow to create and maintain a social media presence.
1: Review Your Tools In Your Tool Box
Is your site ready to be published?
Does your site look great on mobile devices?
Are all your links working?
Are your #hashtags ready?
2: Define your social media image before you begin creating social media profiles on various channels, be sure your image is consistent across all platforms.
The best way to do this is by creating a social media standard to be used on all sites, "consistency" matters.
This will guide you through all the channels, Facebook, Instagram, Twitter and others to be the same image of your brand on each site. This is your own company rules to create a cohesive presence across all social media channels to build trust with your audience.
A social media standard is your rule book for how your brand appears on social media. It should include:
Description of your business or brand
Logo and approved colors
Post formatting style
Language and writing policies
Contact information
Personal vs professional messages
and Other items you which to put in place.
3: Complete Consistent Social Media Profiles
When you chose your social platforms be sure the information in each is consistent.
Here are a few helpful tips for filling out your social media profiles:
Keep your name, profile picture, and logo consistent throughout all your channels.
Get to know the personality of each network so your messaging is appropriate.
4: Plan a 30-60-90 day content calendar
Sketch a rough plan of what your content will look like over the next 3 months, this can always change but have a guide to follow in place.
What topics will you cover by month and how will they relate to each other? Will you offer original content or repost it from other pages?
Plan on creating and changing "tweaking" your plan each month, to ensure your message is current and accurate.
Next, you’re ready to create a detailed list of what you’ll publish over the next 30, 60, 90 days:
Topics
Headlines
Formatting
Publication dates for social media content
5: Assign Tasks to Your Team or To Yourself
If you’re flying solo then this is the time to schedule your time to cover the different tasks.
Here are some of the assignments you need to cover:
Content writing about your services, goods, products, trends and company.
Artwork, Blog publishing, (pre-publishing your social media posts with software like Hootsuite or Buffer)
Social listening and customer response and changing as needed.
#6. Monitoring results and your competition
Keep an eye on your posts, all interactions be sure to respond. Monitor your competition and pick up on their activity and do's and do not's.
