We at Social Live have been discussing this for a few years now, and as more of the world population is on mobile devices the switch is on as SEO is becoming less a key part of online marketing and SMO is taking on as a key part for current and potential customers.
Social Media Optimization or Search Engine Optimization, truly what’s the Difference?
Your online marketing is all about being visible. 90% of the time your business is found in 3 manners.
1. Your company comes up early due to key word buys you have made.
2. Your company is mentioned in a email, blog, link post or shared socially.
3. The client already knows about you and specifically types in your web address.
Staying at the top with key word buys is a large pool of money, which small companies do not have, nor can they compete with the big dogs who have large marketing dollars.
(SEO) Search Engine Optimization is a good way to bring more people to your web site. We are not saying to abandon SEO practices, yet their is a shift taking place with users maximizing (SMO) Social media Optimization.
What is Social Media Optimization?
SMO has to do with social media networks and the presence of your company, brand and product on these sites.
These are not limited to Facebook or Twitter, they span to online reputation, blogs, hastags, Instagram, Pinterest, social forums and the list continues to grow weekly, as social media shifts.
SMO can help you strengthen your brand and boost visibility, as well as generate leads and eventually increase sales by driving clients to your products.
Optimizing your social media builds both familiarity with current clients, and builds awareness to potential clients. It also allows current clients to speak about your, brand, products or services for you. This builds confidence and trust for your business, because consumers will see you not only mentioned, but recommended by others that actually use your product and services.
The end users (your potential customers) do not want to read about the details of your brand, product or services until they have seen a minimum of three actual customers speaking about it and not through a paid marketing campaign.
What Social Media Optimization is Not If you think posting your company link into every social site there is will improve your SMO your missing the mark.
Having a consistent presence and engagement on Facebook, Twitter and Google is a key. Adding a blog, pages on Instagram, Pinterest and LinkedIn group will also enhance your SMO.
Do not overdue your presence by spamming your followers, that is no different than finding your message in the spam folder. At times its best to post two messages a day and allow your followers to go to work for you engaging your posts.
Social shares hold validity when they’re coming from someone who has used your product and services.
Improving your SMO will boost your SEO in the long run, and over time will allow you to hold higher positions on search engine sites much longer and buying SEO key words.
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