How do consumers seek information via the web today using mobile devices?
According to Online Publishers Association / Frank N. Magid Associates:
According to Online Publishers Association / Frank N. Magid Associates:
99.5 percent access content/information
63.1 access the Internet
62.1 percent check email
49.2 percent listen to music
46 percent play games
41.7 percent download and use apps
15 percent make purchases
15 percent read a book
Shift to Mobile Impacts B2B Significantly
If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again.
Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve target audiences 24/7, and not just during business hours.
Meeting your customers wherever they work is no longer a luxury – it is a necessity. If you wish to convert interaction to action you must compel the decision-maker.
B2B Decision-Makers Rely on Mobile Devices
Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.
92 percent of executives own a smartphone used for business.
77 percent of executives use their smartphone to research a product or service for their business.
93 percent of executives will purchase that product via the Internet using a laptop or desktop.
86 percent use their tablet and 72 percent of executives use their smartphone to conduct research for products or services for their business.
#sociallive #sociallivellc #socialmediatip #mobilevsdesktop #socialmediatrends
63.1 access the Internet
62.1 percent check email
49.2 percent listen to music
46 percent play games
41.7 percent download and use apps
15 percent make purchases
15 percent read a book
Shift to Mobile Impacts B2B Significantly
If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again.
Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve target audiences 24/7, and not just during business hours.
Meeting your customers wherever they work is no longer a luxury – it is a necessity. If you wish to convert interaction to action you must compel the decision-maker.
B2B Decision-Makers Rely on Mobile Devices
Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.
92 percent of executives own a smartphone used for business.
77 percent of executives use their smartphone to research a product or service for their business.
93 percent of executives will purchase that product via the Internet using a laptop or desktop.
86 percent use their tablet and 72 percent of executives use their smartphone to conduct research for products or services for their business.
#sociallive #sociallivellc #socialmediatip #mobilevsdesktop #socialmediatrends
