The next few blogs will be about tips about hashtags, why
and how to apply their use. Since the first use in 2007, the hashtag has spread from
Twitter to almost all major social media networks, including Facebook,
Instagram, Google+, YouTube, and even Vines.
With hashtags showing up everywhere, we wanted to take a
look again at how your brand can use hashtags with success, on any kind of
social media.
#WhatDoHashtagsDo
Hashtags
have a number of uses, and it’s crucial to understand their purpose. You can
use a hashtag to improve searchability, to tap into trends, to create a
conversation around your brand, or to inject a bit of humor into your post (or
of all of these at the same time!). It depends on your objective.
#Searchability
It's worth
restating: hashtags improve your searchability. On social media networks, where
there are reams and reams of information to sift through, users often search
for certain hashtags that correspond to their demands and desires. By using a
hashtag, you can tap into a popular conversation that is relevant to your brand
and become a key contributor to that conversation’s shape and consequences.
It’s a whole new way of thinking about categorization, and a great way to give
your posts more exposure.
