Social Media Tip - More Images Please!!!

Be sure to include images with your posts, after all we are a visual society and we need more images.

Images will help your Tweets stand out in your followers’ streams.

It will grab the attention of your Facebook followers and stop them long enough to read and see what the image is actually about.

In the brain itself, there are hundreds of millions of neurons devoted to visual processing, so include pictures with posts.

This can be done easily with numerous sites for stock images, or photos your clients provide, but the most affective are humans.  They are real and have an identity that hold a story, which in turn many already may know them.

If you’re creating an image of your own, in order to balance the weight in your image, play around with different things such as size of items, lightness and darkness of items, warm and cool colors, texture, quantity of objects, isolation of objects, and orientation (vertical/horizontal/diagonal) of objects.

Bright colors and good lighting is also a key factor to getting the look you want for your audience. Experiment and gain experience for the future, after all the more you try new things the better you become at knowing what works for the numerous applications​.

Keep your images simple and use the space around objects to bring attention to important elements.

Changes Coming to Facebook Messenger

This year, Facebook announced a number of improvements to its Messenger service, as well as new, marketing features for business.

Facebook Messenger Updates:

Messenger Desktop App will be enhanced, collaboration tools for marketing and group conversations.

The desktop messenger allows groups to have video calls, share on tasks or multitask while messaging at the same time.

We will also see increased speed, especially in the mobile environment, but also because it is 70MB smaller than the old Messenger platform.

This makes it easier for people with low storage on their devices to find space to house the app.

Your will be able to create close friends groups, avoiding mixing business with your close friends. It’s unclear what the official name for this feature will be, but the focus is to help Facebook users have a clear separation in business and friends.

The app will also allow a business to communicate with a direct group of specific customers or audience segment targeted for specific advertisement.

Group video enhancements will be within the new app, allowing group sharing of videos for viewers. This will also be a addition to the live streaming platform on Facebook.

The added benefit of being able to watch videos together will be effective for business groups to make quick decision and collaborate as a team on marketing ideas, or edits.

Currently you can only have 6 people in a video chat on messenger, with the new app you will be able to have 50 people in chats, great for large teams and webinars.

Facebook is slowly rolling out the appointment booking features to different business types. Stay tuned for your opportunity!

Conclusions on the New Facebook Messenger Features
Facebook is putting a lot of focus on privacy here and enhancing connections between “closest friends” versus the entire cyber web.

On the surface, this may feel troubling to businesses and create a sense that they are going to be left out of the most important activities that Facebook and Messenger users are taking part in.

Social Live - Social Media Marketing

If your looking for a professional social media company, that won't break your budget contact

Social Live LLC.

Let a professional spread your message, brand and save you time so you and your employees can focus on clients needs.

While most businesses have realized the necessity of being on social media in some form, most are still trying to go at it alone or hiring a social media agency that is not adequate in terms of actual marketing strategy and business goals.

The time a employee is spending on your social media daily, is time they are spending away from doing their actual job you hired them for in the first place.

Time is Money - Your Money!

Do you want to spend time researching and analyzing? No, you want to be out serving your customers so that you can make more money.

If you don’t want to spend the time sitting down every day at your computer learning new social media tools and then putting in the sweat equity, then social live can help you out, we are a great way to save you time and money.

If you’re a business owner or employee, most likely you are a professional in something other than social media or online marketing. This means you have a real job to do in addition to now getting your business active enough online to see some real business growth.

The experience that a social media agency has means that not only do they free up your time by doing the legwork, the man hours invested are going to go down because they know what they’re doing and have been doing it for quite some time.

There’s no fiddling around, figuring things out and testing out different ideas that may or may not work. A good social media agency has a plan, knows what will work and knows how to help your business gain success online.

Don't think we are a company that will not fit your budget, let us customize a program for your needs and get you started today. 

Visit us on the web, or email us today

email: EMAIL US
or
on the web at: Social Live Click Here

Understanding "SMO" VS "SEO"

"SMO" VS "SEO" - We Are Not The Same

We at Social Live have been discussing this for a few years now, and as more of the world population is on mobile devices the switch is on as SEO is becoming less a key part of online marketing and SMO is taking on as a key part for current and potential customers.

Social Media Optimization or Search Engine Optimization, truly what’s the Difference?
Your online marketing is all about being visible. 90% of the time your business is found in 3 manners.

1. Your company comes up early due to key word buys you have made.
2. Your company is mentioned in a email, blog, link post or shared socially.
3. The client already knows about you and specifically types in your web address.
Staying at the top with key word buys is a large pool of money, which small companies do not have, nor can they compete with the big dogs who have large marketing dollars.
(SEO) Search Engine Optimization is a good way to bring more people to your web site. We are not saying to abandon SEO practices, yet their is a shift taking place with users maximizing (SMO) Social media Optimization.

What is Social Media Optimization?

SMO has to do with social media networks and the presence of your company, brand and product on these sites.

These are not limited to Facebook or Twitter, they span to online reputation, blogs, hastags, Instagram, Pinterest, social forums and the list continues to grow weekly, as social media shifts.

SMO can help you strengthen your brand and boost visibility, as well as generate leads and eventually increase sales by driving clients to your products.

Optimizing your social media builds both familiarity with current clients, and builds awareness to potential clients. It also allows current clients to speak about your, brand, products or services for you. This builds confidence and trust for your business, because consumers will see you not only mentioned, but recommended by others that actually use your product and services. 

 The end users (your potential customers) do not want to read about the details of your brand, product or services until they have seen a minimum of three actual customers speaking about it and not through a paid marketing campaign.

What Social Media Optimization is Not If you think posting your company link into every social site there is will improve your SMO your missing the mark.

Having a consistent presence and engagement on Facebook, Twitter and Google is a key. Adding a blog, pages on Instagram, Pinterest and LinkedIn group will also enhance your SMO. 

Do not overdue your presence by spamming your followers, that is no different than finding your message in the spam folder. At times its best to post two messages a day and allow your followers to go to work for you engaging your posts. 

Social shares hold validity when they’re coming from someone who has used your product and services.

Improving your SMO will boost your SEO in the long run, and over time will allow you to hold higher positions on search engine sites much longer and buying SEO key words.

‪#‎sociallivellc‬ ‪#‎sociallive‬ ‪#‎socialmediamarketingtip‬ ‪#‎socialtips‬ ‪#‎travel‬

The world has gone mobile! - Social Live

How do consumers seek information via the web today using mobile devices?
According to Online Publishers Association / Frank N. Magid Associates:

99.5 percent access content/information
63.1 access the Internet
62.1 percent check email
49.2 percent listen to music
46 percent play games
41.7 percent download and use apps
15 percent make purchases
15 percent read a book

Shift to Mobile Impacts B2B Significantly

 If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again.

Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve target audiences 24/7, and not just during business hours.

Meeting your customers wherever they work is no longer a luxury – it is a necessity. If you wish to convert interaction to action you must compel the decision-maker.

B2B Decision-Makers Rely on Mobile Devices

Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.

92 percent of executives own a smartphone used for business.
77 percent of executives use their smartphone to research a product or service for their business.
93 percent of executives will purchase that product via the Internet using a laptop or desktop.
86 percent use their tablet and 72 percent of executives use their smartphone to conduct research for products or services for their business.
‪#‎sociallive‬ ‪#‎sociallivellc‬ ‪#‎socialmediatip‬ ‪#‎mobilevsdesktop‬ ‪#‎socialmediatrends‬

Facebook Updates You May Have Missed - Groups

Group admins will have more control over their communities.

Facebook is adding several features to help Group admins manage their members and grow their teams.

The new tools will provide admins with a better understanding of member activity and more control over Group membership and posting.

The updates include:

Group insights — Admins will be able to see real-time metrics about growth, engagement and membership, like the total number of Group posts and most popular times of member engagement.

Membership request filtering — Membership requests will be sorted into categories like gender or location, so admins can accept or decline requests by categories all at once.

Removed member clean-up — Admins will be able to remove Group members and their created content in one step.

Scheduled posts — Group admins and moderators will be able to create and schedule posts.

Group to group linking — Facebook is testing group-to-group linking, which allows admins to suggest similar groups to their members.

With their new community-oriented mission, Facebook plans to continue developing tools for supporting Group admins.

Instagram might not be worth the effort for every business - Social Live

It’s important to remember that Instagram might not be worth the effort for every business.

For instance, it’s only the 6th largest social media site, trailing far behind networks like Facebook, Twitter, Pinterest. If you have limited time to devote to social media marketing, you’ll have access to more users with the Big Three of social media, and Tumblr.

Instagram is also a largely mobile-based social media network, with most users perusing through photos via a smartphone app.

This means the demographic tends to skew young, making Instagram the perfect choice for a custom skateboard shop but perhaps less useful for a medical supply retailer.

You’ll have to consider your own customer demographic in order to figure out if Instagram is worth the effort.

However, effort can be reduced by linking your online store’s Instagram account to Facebook and Twitter so that any images you post are automatically posted to your other social media accounts. With this in mind, one could make the argument that Instagram is very little effort for the exposure it offers.
‪#‎sociallivellc‬ ‪#‎sociallive‬ ‪#‎instagram‬ ‪#‎socialmedia‬ ‪#‎tipoftheday‬

Hashtags for Social Media Use - Social Live Tips

The next few blogs will be about tips about hashtags, why and how to apply their use. Since the first use in 2007, the hashtag has spread from Twitter to almost all major social media networks, including Facebook, Instagram, Google+, YouTube, and even Vines.

With hashtags showing up everywhere, we wanted to take a look again at how your brand can use hashtags with success, on any kind of social media.

‪#‎WhatDoHashtagsDo

Hashtags have a number of uses, and it’s crucial to understand their purpose. You can use a hashtag to improve searchability, to tap into trends, to create a conversation around your brand, or to inject a bit of humor into your post (or of all of these at the same time!). It depends on your objective.

‪#‎Searchability

It's worth restating: hashtags improve your searchability. On social media networks, where there are reams and reams of information to sift through, users often search for certain hashtags that correspond to their demands and desires. By using a hashtag, you can tap into a popular conversation that is relevant to your brand and become a key contributor to that conversation’s sha­pe and consequences. It’s a whole new way of thinking about categorization, and a great way to give your posts more exposure.

Why hire Social Live for your Social Media Marketing

Why hire Social Live for your Social Media Marketing

There are a lot of good reasons to hire Social Live to address your social media marketing. 

Social media is a large animal with some capabilities that are not readily apparent to a amateur user. It's not just posting images and comments once or twice a day.  

We at Social Live will help you make the most of social channels and drive your business and service brand through all modes of distribution. 

As a professional social media agency we will certainly have a more in-depth working knowledge of social platforms and the best way to get your brand out to potential clients.  The social media marketing world is changing daily and if you can’t commit to continually learning, then leave it to the experts.

If your brand or business is not all over social media, you are about five years behind the times.

If you do have a social media presence but you're having employees handle social media profiles for you, you're wasting labor hours on someone with improper marketing experience to do a job that requires serious planning, strategy and consistency.

By hiring Social Live LLC, you put professionals in charge of the daily work: updating social profiles, posting and generating amazing content that your customers will love, while consistently advertising the business to keep visitors coming back for more is what we do.

We are experienced experts with Facebook, Twitter, Google+, Pinterest, Instagram, Blogging and any other sites you can think of, so we have you covered.  Together, we will create a social media plan and execute it beyond your ability.  Let's talk about enhancing your social performance and get results for you.

Contact us today, don't wait!  CLICK HERE

HASHTAGS FOR BUSINESS AND BRAND - Social Live

Why create your own hashtag for brand, product and use it on Twitter, Facebook, Instagram and other social media platforms.

Businesses can use hashtags for a variety of reasons.

If the hashtag is already in use by a community, it’s can be a great tool for networking, lead generation and more. But businesses may choose to create their hashtag for a number of reasons, including:

Encouraging event participants to live tweet
Hosting a Twitter chat
Hosting an online Q&A
To promote a product launch
To show support for a charity or cause
The list is as long as there are reasons for using Twitter itself.

Be sure that you understand what purpose your hashtag will serve before your create it.

4 steps to creating your own hashtag

Ready to jump in and create your own branded hashtag? It’s not overly complicated. Here’s how:

Brainstorm. You want this hashtag to represent your brand and the way you will be using it – but you also want it to be short and sweet.

Come up with a list of several potential hashtags that could be used based on your business name, event, etc.

Including the year works for hashtags that will be reused yearly (for annual events, for instance), and including “chat” somewhere in the hashtag is common for weekly or monthly Twitter chats.

Research. Next, check to see that your ideal hashtag isn’t already in use. Since you’re looking to create a community around your hashtag, you want to start fresh – you don’t want to encroach on another community’s space.

Use Twitter’s search to see if and when your hashtag has ever been used, and go down the list you created in the brainstorm until you find a suitable, quiet hashtag.

Promote. Your hashtag is going to be pretty quiet if no one knows about it! Tell your ideal community – your followers, your business connections – that the hashtag exists, and let them know how you will be using it. You can send an email blast, write a blog post, put up signage in your store… use whatever promotional tools are available to you to get the word out.

Monitor. Once people know about your hashtag, it’s time to use it!

Make sure you monitor the chatter, and chime in whenever it makes sense. If you’re hosting a weekly chat, monitor and use the hashtag during that hour or so each week. If it’s an event hashtag, be sure to monitor it in the days and hours leading up to the event, during the event itself, and post-event for photos and feedback.

  ‪#‎hastagtips‬ ‪#‎socialmedia‬ ‪#‎sociallive‬ ‪#‎sociallivellc‬ ‪#‎ferndalewa‬

Should my business be on Instagram?

Last few posts we did a series on hashtags and we hope your using the tips. This next few days we will cover ‪#‎instagram‬

What Is Instagram?
...

Instagram is a social media network focused on visual images.
60 Million Photos shared every day.

There are no status updates or 140 character limits, and instead the entire update is one square image (and an optional caption).

Users ‘follow’ other users that they are interested in, and can then scroll through image after image on their newsfeed.

Ideally, you should caption the images that you post on Instagram to give your followers context, such as ‘New product ready to roll out in Autumn 2014! ‪#‎fashion‬ ‪#‎handmade‬’.

The caption helps users understand what they’re looking at, while the hashtags make your post searchable for anyone who is interested in that category.

For example, users interested in ‪#‎PlusSizeFashion‬ can look at only images that contain this hashtag -- if you use it, you’ll show up with thousands of other plus-sized designers and fashion bloggers.
While it was launched in just 2010, Instagram now has around 200 million monthly active users. Today there are over 1 billion on Instagram.

Using Instagram can allow you to show a more casual side of your business -- your products in use, the process of manufacturing them, the pile of boxes to be shipped out during Christmas shopping rush -- and build your brand through a visual story.
‪#‎sociallivellc‬ ‪#‎socialmediatips‬ ‪#‎sociallive‬